Wine of the Day  

                                                                                                      SMALL HILL Austrian White Blend  ($20)

                                                                                                                  [from the LIGHT category]

                                                                                                     WINE TASTING EVERY WEDNESDAY AT WHOLE FOODS

                                                                                                              (scroll down to see our selections)

(yn).  Our name says it all.

It is pronounced  "wine".

We refuse to be just a normal source for wine. We have a desire to be unique. Better yet, totally different.

We believe that wine is a special gift. It is intended to be personal and a reflection of you. Therefore, we are intrusted to carefully evaluate and choose only the best 365 wines from literally thousands of choices, striving to bring you only  the most tantalizingly unique wines from dedicated artisinal winemakers.

We fanatically believe that wine should enhance our lives every day of the year. It should be an integral part of a committment to living a healthy and fulfilling life, to be uncompromisingly shared and surrounded by those we love.

No sacrifices. No compromises.

Wine should not be treated as just another commodity. Settling for mass-produced bland bulk wine out of convienence is a grave infraction, similar to using inferior ingredients to save money when cooking. We believe, as proven by the world's greatest wine critics, that only a small fraction of the tens of thousands of labels available really excel in style and taste. Simply put, if only one out of fifty wines is truly exceptional, why fight your way through the other forty-nine?  We'll let our competitors with thousands of random untasted selections have those. We'll happily select only the best, so we offer you only the best. Our 365 wines are all $20 or less.*

Our wines are hand-crafted by small-production vintners.  Each is dedicated to creating art within the bottle. Their wines are a reflection of their individual lives and are a tribute to their heritage. That's refreshingly real when you consider ours is an industry often driven by uninspiring ad agency-created name brands designed to line the pockets of investors, stockholders or mega-stack-it high beverage store owners, at the expense of your tastebuds.

Many of our wines are organic. Our vintners painstakingly minimize their assault on the planet. By doing so, they actually increase the quality of their wine. We realistically admit that our wines are intended for current consumption. After all, 95% of all wines are opened within 24 hours of being purchased. It simply makes sense. Therefore, we look for Earth friendly, fruit-forward styles. Our wines don't need years of ageing in dark, dingy cellars.

Honestly, we aren't for everybody. We are for those who simply "get good wine." Our prices are refreshingly fair and we offer an amazing 15% discount when you mix any six bottles. 365 wines. One for everyday! Each $20 or less.

Simply refreshing. Simply uncomplicated. Taste the difference at (yn)!

We invite you to take your own version of (yn) to your hometown. We are currently taking applications for a select number of licensed (yn) stores using our name, graphics and standards of excellence. For more information, please e-mail Ed Fryer at ed@n2yn.com.

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